The Unicef Tap Project

Unicef Tap Project

Turning the largest social network into a water network.
By 2013, it was time to expand into a space where even more people could participate: Facebook. If users donated, they’d open their “taps” and start the water flowing to two friends, challenging them to continue connecting “pipes” throughout their network. Celebrities and ambassadors such as Alyssa Milano, Nas, Jeff Bridges, Kevin Spacey, and Heidi Klum also opened their taps, inviting their fans to join via Facebook and Twitter. This initiative aimed to transform the world’s largest social network into the world’s largest water network. The Tap Project earned multiple awards, including a Bronze Cannes Lion.

Ultimately, the UNICEF Tap Project helped turn the world’s largest social network into the world’s largest water network, generating nearly 30 million days of drinking water for children in need.

1682537-slide-slide-3-the-tap-project-turns-facebook-into-a-fundraising-pipeline-for-unicef

1682537-slide-slide-5-the-tap-project-turns-facebook-into-a-fundraising-pipeline-for-unicef

The campaign also garnered praise for Droga5's humanity-driven approach to advertising, a principle that has become an integral part of their DNA and has inspired some of the most passionate work. The Tap Project earned multiple awards, including a Silver Cannes Lion.

In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.