unicef-project-cover

Unicef Tap Project

Turning the largest social network into a water network.
By 2013, it was time to expand into a space where even more people could participate: Facebook. If users donated, they’d open their “taps” and start the water flowing to two friends, challenging them to continue connecting “pipes” throughout their network. Celebrities and ambassadors such as Alyssa Milano, Nas, Jeff Bridges, Kevin Spacey, and Heidi Klum also opened their taps, inviting their fans to join via Facebook and Twitter. This initiative aimed to transform the world’s largest social network into the world’s largest water network. The Tap Project earned multiple awards, including a Bronze Cannes Lion.

Ultimately, the UNICEF Tap Project helped turn the world’s largest social network into the world’s largest water network, generating nearly 30 million days of drinking water for children in need.

tap-project-three-images
d7eda08850977.560c47db0078b
pipe-1
a77c078850977.560c47dab7e10
1682537-slide-slide-3-the-tap-project-turns-facebook-into-a-fundraising-pipeline-for-unicef
1682537-slide-slide-5-the-tap-project-turns-facebook-into-a-fundraising-pipeline-for-unicef
16184a8850977.560c4731b2913
5361888850977.560c47dade6c4
tap-circle-1
tap-circle-2
unicef-img-1

The campaign also garnered praise for Droga5's humanity-driven approach to advertising, a principle that has become an integral part of their DNA and has inspired some of the most passionate work. The Tap Project earned multiple awards, including a Silver Cannes Lion.

In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.

In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.

In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.

In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.

Image22_lion

1 SILVER CANNES LION

Heidi Klum India Pic
1682537-slide-slide-1-the-tap-project-turns-facebook-into-a-fundraising-pipeline-for-unicef
044cf88850977.560c47b4887d5
d33ada8850977.560c48f3bc90d (1)
12524114_10153973461634414_9204281076636737561_n

More Projects

Sephora AppApp Design

Diesel CampaignDesign, Advertising, Print

Coach Gentlemen's ListDesign, Editorial

Coach Insider Membership ProgramDesign, Motion, Branding

Sugarhigh LovestonedDigital, Social

Bowie X StonedDigital, Social

Straight To HellDigital, Social, Visual Brand Identity

ThunderclapDigital, Social

Catch Restaurant Brand RefeshDigital, Social, Branding, Packaging

PumaDigital, Branding, Moving Image, Experiential, Social, Data Visualization

Coach CreativeDigital, Print, Branding, Moving Image, Experiential, Social, Direct Response

Audi A1Digital, Print, Branding, Experiential, Social, Direct Response, Data Visualization

DeLeón TequilaDigital, Print, Branding, Moving Image, Experiential, Social, Direct Response

The Unicef Tap ProjectDigital, Branding, Experiential, Social, Data Visualization

Chobani Simply 100Digital, Branding, Social

Chobani Food IncubatorDigital, Branding, Social, Direct Response

MakerbotDigital, Branding, Experiential

Coach X PeanutsDigital, Branding, Moving Image, Experiential, Social

Movie PostersDigital, Print, Branding, Social

Mr SpoilsDigital, Print, Branding, Moving Image, Experiential, Social, Direct Response

Coach Journey & CityguidesDigital, Print, Branding

Boll & BranchDigital

Barton F. GrafDigital, Social

LogosBranding

Google Creative LabDigital, Experiential, Social

Little DonkeyDigital, Print, Branding, Social

@2024 Kathrin Laser | Disclaimer

Translating Ideas and Brands into Digital Experiences.