Puma
Puma collaborated with Jamaican designer Cedella Marley to create the Jamaican team kit for the 2012 Summer Olympics. The campaign and her collection were launched on a unique 100-meter-long custom Tumblr. Leveraging the fame of Jamaica’s Usain Bolt, Puma enriched the campaign with tailored playlists and free giveaways, encouraging fans to engage with and purchase the new Puma gear through an interactive digital platform.
The brief was to introduce Cedella Marley’s new Jamaican-inspired collection for PUMA, in time for the London Olympics. The goal was to attract a fashion-forward crowd to purchase the clothes.
The brief was to introduce Cedella Marley’s new Jamaican-inspired collection for PUMA, in time for the London Olympics. The goal was to attract a fashion-forward crowd to purchase the clothes.
The brief was to introduce Cedella Marley’s new Jamaican-inspired collection for PUMA, in time for the London Olympics. The goal was to attract a fashion-forward crowd to purchase the clothes.
The brief was to introduce Cedella Marley’s new Jamaican-inspired collection for PUMA, in time for the London Olympics. The goal was to attract a fashion-forward crowd to purchase the clothes.
The brief was to introduce Cedella Marley’s new Jamaican-inspired collection for PUMA, in time for the London Olympics. The goal was to attract a fashion-forward crowd to purchase the clothes.
Puma X Cedella Marley
Puma X Cedella Marley
Puma X Cedella Marley
Puma X Cedella Marley
Puma X Cedella Marley
The collection was available at The Puma100 Metre Shop, select retailers in the United States, Japan, United Kingdom, and Continental Europe as well as at the Puma Quad, situated within the Puma Yard in part of the Old Truman Brewery on Brick Lane in Shoreditch, East London.
The collection was available at The Puma100 Metre Shop, select retailers in the United States, Japan, United Kingdom, and Continental Europe as well as at the Puma Quad, situated within the Puma Yard in part of the Old Truman Brewery on Brick Lane in Shoreditch, East London.
The collection was available at The Puma100 Metre Shop, select retailers in the United States, Japan, United Kingdom, and Continental Europe as well as at the Puma Quad, situated within the Puma Yard in part of the Old Truman Brewery on Brick Lane in Shoreditch, East London.
The collection was available at The Puma100 Metre Shop, select retailers in the United States,
Japan, United Kingdom, and Continental Europe as well as at the Puma Quad, situated within the Puma Yard in part of the Old Truman Brewery on Brick Lane in Shoreditch, East London.
The collection was available at The Puma100 Metre Shop, select retailers in the United States,
Japan, United Kingdom, and Continental Europe as well as at the Puma Quad, situated within the Puma Yard in part of the Old Truman Brewery on Brick Lane in Shoreditch, East London.
Puma is teaming up with reggae royalty and fashion designer Cedella Marley - daughter of the late Bob Marley - to create Jamaica's sports kit in advance of the 2012 Olympic Games.
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