Homepage-Intro-AA2

AuditionPrep

Imagine being an actor who struggles to memorize lines, can’t find a reader to rehearse scenes, lacks access to constructive feedback, and faces ongoing challenges in landing major film and TV roles.

monsyer-3

Key Contributions

Roles:

UX Research, Wireframes, Usability Testing, Prototype Development, Branding, Illustrations and High-Fidelity Mockups.

Focus:

Improving the audition preparation through user-centered design and practical functionality.

UX Research Study

In the initial design stage, I conducted surveys and interviews to gather qualitative and quantitative insights into user needs, goals, and pain points.

Research Questions

Did the app help you find and match with a reader? Were the filters helpful in narrowing down your options?

Did the information shown on each casting call help you make a decision?

How did you use the app's rehearsal part?

Participants

5 participants 


3 males and 2 females between the ages of 19-30

Methodology

10 of minutes

United States, remote

Unmoderated usability study

Users were asked to perform tasks in a low-fidelity prototype

Key Findings

Actors sought clear guidance (step-by-step prompts). Improved navigation and visibility were essential. Enhanced casting call details supported better decisions.

aff-map-1b
aff-map-2

User Persona Example

persona-AP

Wireframes & User Flow

Outlined flows for five actor personas with distinct goals, like finding readers or rehearsing scenes.

flow-chart-transparent
wireframes-grey

Storyboard (big picture)

Scenario: To connect actors with a compatible scene partner and equip them with the tools to prepare effectively for auditions.

storyboard-big-picture
monsyer-2

Branding

I chose a vibrant color palette to embody creativity and confidence. Playful illustrations of whimsical monsters create a stress-free and engaging aesthetic.

logo-yellow

Creativity,

Confidence,

Preparation.

The bold, uppercase typography conveys strength and confidence, aligning with the app’s purpose. The open rectangular frame adds structure and flexibility, while the stacked text ensures readability across all devices.

Colors

yellow

#FFFC33

green

#A8FF33

orange

#FFCC29

rose

#FDC8D8

black

#000000

color-white

#FFFFFF

Illustrations

Playful cartoon illustrations make the app approachable and engaging. Whimsical monsters add fun, reduce stress, and resonate with actors’ artistic sensibilities, creating a memorable brand identity.


monsyer-3
monsyer-2
monsyer-1
monsyer-4
monsyer-5
poster-14
poster-13

High-Fidelity Mockups

Core Features include advanced casting call filters, reader matching services, rehearsal tools powered by AI feedback, direct access to casting agents, and a spotlight section showcasing featured content.

Sign Up V.1
Homepage-cut
Casting Calls-cut
Casting Call Filters-cut
Find a Reader-cut
Reader Details-cut
Summary-cut
Payment-cut
review
Wat-To-Go-cut
Rehearsal V.1-cut
Spotlight-cut
Profile V.1-cut
Navigation V.1-cut
white
white
Homepage-full2
Reader Details
Spotlight-full-2
Rehearsal V.1

More Projects

Bags Made from Leftover LeatherDesign, Motion, Branding
Coach Insider Membership ProgramDesign, Motion, Branding
Sugarhigh LovestonedDigital, Social
Refreshing a Fashion Brand’s PresenceDigital, Social, Visual Brand Identity
ThunderclapDigital, Social
PumaDigital, Branding, Moving Image, Experiential, Social, Data Visualization
Coach CreativeDigital, Print, Branding, Moving Image, Experiential, Social, Direct Response
Audi A1Digital, Print, Branding, Experiential, Social, Direct Response, Data Visualization
Blending Heritage and Modern Sophistication Shaped DeLeón Tequila’s Bold Identity.Digital, Print, Branding, Moving Image, Experiential, Social, Direct Response
The Unicef Tap ProjectDigital, Branding, Experiential, Social, Data Visualization
Chobani Simply 100Digital, Branding, Social
Chobani Food IncubatorDigital, Branding, Social, Direct Response
MakerbotDigital, Branding, Experiential
Coach X PeanutsDigital, Branding, Moving Image, Experiential, Social
Movie PostersDigital, Print, Branding, Social
Mr SpoilsDigital, Print, Branding, Moving Image, Experiential, Social, Direct Response
Barton F. GrafDigital, Social
LogosBranding
Google Creative LabDigital, Experiential, Social
Mad-IDWeb Design/UX , Brand Identity, Video Content
Little DonkeyDigital, Print, Branding, Social

@2025 Laser.nyc | Disclaimer

Translating Ideas and Brands into Digital Experiences.