Coachtopia
What is the most effective and innovative strategy to establish leadership in sustainable fashion and foster a circular ecosystem?
Key Responsibilities
Strategic Creative Direction
Guided the overall aesthetic and messaging of the brand to align with its sustainability goals.
Concept and Ideation
Developed innovative concepts that resonate with environmentally conscious consumers.
Execution and Design Oversight
Ensured high-quality design implementation across all brand materials.
Made Circularâ„¢ is a set of three principles that inform how we design, craft, and reuse Coachtopia products.
Recycled, repurposed, or renewable materials
Design for multiple lives
Circular pathways
Coachtopia Launch Campaign
Actor Lola Tung has been taking the lead in the launch campaign to help bring Coachtopia's mission of circular fashion to the world. Coachtopia launch products sold out within days. The Ergo bag was evident as the limited-edition styles sold out instantly.
360-degree
animation of bags can be used as digital assets as well as short versions of campaign videos.
Promotional social post for Coachtopia Loop: Mix of hand-drawn type and Helvetica.
Annotations social posts:
Text centered and adding hand-drawn arrows.
The Road to Circularity
'The Road to Circularity'—a Coachtopia docuseries that goes behind the scenes of our supply chain—is taking a frank look at the problems facing the fashion industry, shedding light on our inner workings, and telling the stories of the people around the world working with us on our circular mission.
Have a Wasty Holiday
The Wasty Holiday Campaign: a heartwarming tale about rediscovering (reusing and recycling) your holiday spirit—starring actress LolaTung and a crafty new Coachtopia creature. Did you know up to 43% more waste is created during the holidays than at any other time of the year? It’s one reason why this season (and every season) we’re reimagining scraps and leftover materials, transforming them into beautiful things. So have a Wasty Holiday—help us build a brighter future for fashion.
Coachtopia has been inspired by the passion of the Coachtopian community, a global and growing network of diverse and inspiring Generation Z individuals who are feeding their opinions and ideas into Coachtopia products, messages, and concepts.
Community member and artist Sabrina Lau is a frequent collaborator with Coachtopia, actively engaging with the community.
More Projects
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Translating Ideas and Brands into Digital Experiences.