Coach Journey & Cityguides

Coach Journey

I developed a comprehensive global training platform and accompanying illustrated City Guide booklets. These resources supported Coach’s onboarding and skill-building, aligning with the brand’s “Modern Luxury” concept. Each booklet focuses on a city borough, enhancing team members’ understanding of Coach’s values and product knowledge through a cohesive digital and physical experience.

Each booklet focuses on one borough, while each borough corresponds to a distinct theme—such as the brand, fundamentals, leather, hosting, and more—seamlessly aligning with the digital experience. These booklets serve a training purpose, provide space for note-taking, and feature engaging illustrations that highlight key areas and activities within each neighborhood. This approach enriches employees’ understanding of the city while enhancing their onboarding experience.

Highline: The Coach Brand

Understand the concept of Modern Luxury and identify the unique attributes of Coach. Familiarize yourself with Coach’s rich history and key milestones. Learn to recognize the Coach Codes and other signature design elements. Gain confidence in discussing Stuart Vevers, his design inspirations, and his vision for Coach Girl and Coach Guy. Acquire knowledge about the origins and significance of Coach 1941 and its implications for the brand’s future.

Understand the concept of Modern Luxury and identify the unique attributes of Coach. Familiarize yourself with the rich history of Coach, including the key milestones that have defined the brand. Learn to recognize the Coach Codes and other signature design elements. Gain confidence in discussing Stuart Vevers, his design inspirations, and his visions for Coach Girl and Coach Guy. Acquire knowledge about the origins and significance of Coach 1941 and its implications for the brand's future.

Each borough represents a unique destination in an employee’s Coach Journey, seamlessly integrating with the digital experience. This structure ensures that every aspect of the training is cohesive and immersive, guiding employees through different phases of their development. By aligning physical and digital elements, Coach Journey becomes a comprehensive learning environment that makes the onboarding process both effective and enjoyable.

Downtown: Inspiring on the Brand

Understand the importance of inspiring customers about the brand and its products.

Identify and master the three distinct methods to generate enthusiasm for the brand.

Learn to effectively showcase how and when to inspire customers about the brand during the Hosting Ceremony.

Grasp the significance of inspiring your customers about the brand and its products.

Identify and understand the three distinct methods you can use to inspire enthusiasm for the brand.

Learn to effectively demonstrate how and when to inspire customers about the brand during the Hosting Ceremony.