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Coach Insider

Established the brand identity of Coach's new Omnichannel membership program, Coach Insider, which improved customer participation in the membership program, while also developing a distinctive aesthetic for both Retail and Outlet experiences. This included the use of icon sets to visually represent various program rewards. Supervised the design and animation of all branding, digital, and marketing assets, including the creation of in-store marketing materials and collateral.

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Retail Membership Page

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Retail Account Page

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Photo Shoot Moodboard

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Retail Drops

Product drops show exclusivity and boost sales and brand awareness. They communicate a new Drop Date, Insider Early Access when a Drop is available or sold out.

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Retail Reward Tiles

The Coach Insider program isn’t points or tiered-based.
As an Insider, you get rewards and benefits that can be enjoyed instantly, as soon as you join.

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Outlet Drops

Product drops show exclusivity and boost sales and awareness.
They communicate a new Drop Date, Insider Early Access when a Drop is available or sold out.

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Outlet Reward Tiles

The Coach Insider program isn’t points or tiered-based.
As an Insider, you get rewards and benefits that can be enjoyed instantly, as soon as you join.

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Outlet Membership Homepage

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Outlet Account Detail Page

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Translating Ideas and Brands into Digital Experiences.