Chobani Simply 100
Conceptualized and executed the online campaign for the new product line Chobany Simply 100 to support the “Seek the Light That’s Right” idea, aiding largely in product awareness and helping to educate on the positive nutrition of Chobani Simply 100.
Beyond television, the pledge campaign, and an incentive coupon, the campaign was supported by influencers, media partners, and digital display ads. This provided an opportunity to not just provide a landing page for the campaign, but a way to drive the user back into the larger ecosystem.
Beyond television, the pledge campaign, and an incentive coupon, the campaign was supported by influencers, media partners, and digital display ads. This provided an opportunity to not just provide a landing page for the campaign, but a way to drive the user back into the larger ecosystem.
Beyond television, the pledge campaign, and an incentive coupon, the campaign was supported by influencers, media partners, and digital display ads. This provided an opportunity to not just provide a landing page for the campaign, but a way to drive the user back into the larger ecosystem.
Beyond television, the pledge campaign, and an incentive coupon, the campaign was supported by influencers, media partners, and digital display ads. This provided an opportunity to not just provide a landing page for the campaign, but a way to drive the user back into the larger ecosystem.
Beyond television, the pledge campaign, and an incentive coupon, the campaign was supported by influencers, media partners, and digital display ads. This provided an opportunity to not just provide a landing page for the campaign, but a way to drive the user back into the larger ecosystem.
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