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Audi A1

In 2010, Audi introduced its new compact car, the Audi A1. In preparation for its European debut, I storyboarded and designed a microsite connected to a branded entertainment series titled “The Next Big Thing” with Justin Timberlake. Unlike typical online video concepts in 2010, this project utilized a wide range of web and social media channels to broaden the narrative scope. The website seamlessly integrated the car into the user experience, featuring web episodes with Justin Timberlake and including a customized car generator.

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The platform recorded 185,000 registered users and 40,000 vehicles configured. The production capacity had to be raised by 20% to satisfy advanced orders.

The platform recorded 185,000 registered users and 40,000 vehicles configured. The production capacity had to be raised by 20% to satisfy advanced orders.

The platform recorded 185,000 registered users and 40,000 vehicles configured. The production capacity had to be raised by 20% to satisfy advanced orders.

The platform recorded 185,000 registered users and 40,000 vehicles configured. The production capacity had to be raised by 20% to satisfy advanced orders.

The platform recorded 185,000 registered users and 40,000 vehicles configured. The production capacity had to be raised by 20% to satisfy advanced orders.

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