unicef-main-picture

Unicef

Conceptualized and executed the brand identity of the UNICEF TAP PROJECT, resulting in multiple awards including a bronze LionCannes Lion. Expanded THE TAP PROJECT into a space where even more people could participate: Facebook. If users made a donation, they’d open their “taps” and start the water flowing to two friends, challenging them to continue connecting “pipes” throughout their network. In addition celebrities and ambassadors like Alyssa Milano, Nas, Jeff Bridges, Kevin Spacey, Heidi Klum among others will open their own Taps and invite their fans to join via Facebook and Twitter. We will turn the world's largest social network into the world's largest water network.  

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In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.

In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.

In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.

In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.

In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.

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