Puma 100 Metre Shop

Responsive webdesign and animation/navigation concept for Puma’s 100 Metre Shop, a Tumblr experience where we sold Cedella Marley’s new Jamaican-inspired collection for Puma, in times for the London Olympics. Instead of fighting for attention around the track, we turned online to Tumbrlr, where fashion already drives the conversation. Through august we sold the collection from the Puma 100 Metre Shop, a site that actually measured 100 meters from start to finish and revealed new meters of content each day. Realized at Droga5

Web-/Mobiledesign, UX/UI