new-cover-coach-journey-digital

Coach Journey

Coach Journey is the flexible, global online training platform that enables a systematic, effective approach to onboarding, Modern Luxury Hosting Ceremony skill measure development, and monthly product training of Coach’s store teams.

 

Goals

The goal was to create an inspiring and emotionally compelling personal journey that empowers associates to ‘own their own journey’ while raising the bar and driving accountability at every level - from pre-boarding/ day one to specialist. I decided to use New York and other cities as the base for the various development stages. Design and Animation of all COACH JOURNEY branding, digital and creative marketing assets, and in-store marketing/collateral.

coach-tripple

For the launch of the Coach Journey to all employees, we created an introduction video.

For the launch of the Coach Journey to all employees, we created an introduction video.

For the launch of the Coach Journey to all employees, we created an introduction video.

For the launch of the Coach Journey to all employees, we created an introduction video.

For the launch of the Coach Journey to all employees, we created an introduction video.

For the official release of the Coach Journey App, I created a Storyline and Storyboard, including all video assets and designs. The functionality and idea of the Coach Journey are shared by showcasing a new Coach hire as she develops in the corporate and social world of Coach and revealing the brand’s current transformation in a way that will truly inspire new employees. The street scenes were filmed and edited by Suitespot. In addition, we used archived video footage from Coach's long history and fashion world.

For the official release of the Coach Journey App, I created a Storyline and Storyboard, including all video assets and designs. The functionality and idea of the Coach Journey are shared by showcasing a new Coach hire as she develops in the corporate and social world of Coach and revealing the brand’s current transformation in a way that will truly inspire new employees. The street scenes were filmed and edited by Suitespot. In addition, we used archived video footage from Coach's long history and fashion world.

For the official release of the Coach Journey App, I created a Storyline and Storyboard, including all video assets and designs. The functionality and idea of the Coach Journey are shared by showcasing a new Coach hire as she develops in the corporate and social world of Coach and revealing the brand’s current transformation in a way that will truly inspire new employees. The street scenes were filmed and edited by Suitespot. In addition, we used archived video footage from Coach's long history and fashion world.

For the official release of the Coach Journey App, I created a Storyline and Storyboard, including all video assets and designs. The functionality and idea of the Coach Journey are shared by showcasing a new Coach hire as she develops in the corporate and social world of Coach and revealing the brand’s current transformation in a way that will truly inspire new employees. The street scenes were filmed and edited by Suitespot. In addition, we used archived video footage from Coach's long history and fashion world.

For the official release of the Coach Journey App, I created a Storyline and Storyboard, including all video assets and designs. The functionality and idea of the Coach Journey are shared by showcasing a new Coach hire as she develops in the corporate and social world of Coach and revealing the brand’s current transformation in a way that will truly inspire new employees. The street scenes were filmed and edited by Suitespot. In addition, we used archived video footage from Coach's long history and fashion world.

“Coach at its core has a really different point of view, and I think that comes from starting in New York."

- Stuart Vevers

“Coach at its core has a really different point of view, and I think that comes from starting in New York."

- Stuart Vevers

“Coach at its core has a really different point of view, and I think that comes from starting in New York."

- Stuart Vevers

“Coach at its core has a really different point of view, and I think that comes from starting in New York."

- Stuart Vevers

“Coach at its core has a really different point of view, and I think that comes from starting in New York."

- Stuart Vevers

Personal Development Tracking

Coach employees can track their monthly progress on their personal dashboard.

The progress to the next level in their career is based on the successful completion of the NY Journey assessments for all modules above a minimum score.

Passport stamps can be earned along the way and can be exchanged for special treats like product discounts, event invitations, etc. to keep the incentive high.

Personal Development Tracking

Coach employees can track their monthly progress on their personal dashboard.

The progress to the next level in their career is based on the successful completion of the NY Journey assessments for all modules above a minimum score.

Passport stamps can be earned along the way and can be exchanged for special treats like product discounts, event invitations, etc. to keep the incentive high.

Personal Development Tracking

Coach employees can track their monthly progress on their personal dashboard.

The progress to the next level in their career is based on the successful completion of the NY Journey assessments for all modules above a minimum score.

Passport stamps can be earned along the way and can be exchanged for special treats like product discounts, event invitations, etc. to keep the incentive high.

Personal Development Tracking

Coach employees can track their monthly progress on their personal dashboard.

The progress to the next level in their career is based on the successful completion of the NY Journey assessments for all modules above a minimum score.

Passport stamps can be earned along the way and can be exchanged for special treats like product discounts, event invitations, etc. to keep the incentive high.

Personal Development Tracking

Coach employees can track their monthly progress on their personal dashboard.

The progress to the next level in their career is based on the successful completion of the NY Journey assessments for all modules above a minimum score.

Passport stamps can be earned along the way and can be exchanged for special treats like product discounts, event invitations, etc. to keep the incentive high.

upload-3443dfc0-5879-11e7-bb9e-bd72fdf84ea9
books6

MORE PROJECTS

American Cults NFTsDesign, Motion, NFT

Visual StudyDesign, Advertising, Print

ARIA ExchangeDesign, Motion, NFT

CoachtopiaDesign, Motion, Branding

CliniqueDesign, Motion,

Coach Insider Membership ProgramDesign, Motion, Branding

Wildfox CoutureDigital, Social

Sugarhigh LovestonedDigital, Social

ThunderclapDigital, Social

Catch Restaurant Brand RefeshDigital, Social, Branding, Packaging

Colgate Hum KidsDigital, Social

PumaDigital, Branding, Moving Image, Experiential, Social, Data Visualization

Coach CreativeDigital, Print, Branding, Moving Image, Experiential, Social, Direct Response

Audi A1Digital, Print, Branding, Experiential, Social, Direct Response, Data Visualization

Billy ReidDigital, Branding, Moving Image, Direct Response

DeLeón TequilaDigital, Print, Branding, Moving Image, Experiential, Social, Direct Response

Century 21Digital, Branding, Social, Direct Response

Hyundai SonataBrand Identity, Web Design/UX, 2D Animation

The Tap ProjectDigital, Branding, Experiential, Social, Data Visualization

Inside ImpactDigital, Print, Branding, Experiential, Social

Chobani Simply 100Digital, Branding, Social

Chobani Food IncubatorDigital, Branding, Social, Direct Response

MakerbotDigital, Branding, Experiential

Coach X PeanutsDigital, Branding, Moving Image, Experiential, Social

Movie PostersDigital, Print, Branding, Social

LOOMDigital, Social

Mr SpoilsDigital, Print, Branding, Moving Image, Experiential, Social, Direct Response

Coach Journey - CityguidesDigital, Print, Branding

Coach JourneyDigital, Branding, Moving Image, Data Visualization

Boll & BranchDigital

Barton F. GrafDigital, Social

LogosBranding

Academy Awards StatisticsPrint, Data Visualization

Turnberry Ocean ClubDigital, Print, Branding, Social, Direct Response

GoogleDigital, Experiential, Social

LooksRewindDigital, Branding, Moving Image, Experiential, Social

DevoDigital, Print, Branding, Moving Image, Experiential, Social, Direct Response

MassMutualBranding

Little DonkeyDigital, Print, Branding, Social

Lost Cat CoronaDigital, Print, Branding

Google-NormanBrand Identity/Design Concepts

@2022 Kathrin Laser | Disclaimer

Translating Ideas and Brands into Digital Experiences.