Coach Journey
Coach Journey is the flexible, global online training platform that enables a systematic, effective approach to onboarding, Modern Luxury Hosting Ceremony skill measure development, and monthly product training of Coach’s store teams.
Goals
The goal was to create an inspiring and emotionally compelling personal journey that empowers associates to ‘own their own journey’ while raising the bar and driving accountability at every level - from pre-boarding/ day one to specialist. I decided to use New York and other cities as the base for the various development stages. Design and Animation of all COACH JOURNEY branding, digital and creative marketing assets, and in-store marketing/collateral.
For the official release of the Coach Journey App, I created a Storyline and Storyboard, including all video assets and designs. The functionality and idea of the Coach Journey are shared by showcasing a new Coach hire as she develops in the corporate and social world of Coach and revealing the brand’s current transformation in a way that will truly inspire new employees. The street scenes were filmed and edited by Suitespot. In addition, we used archived video footage from Coach's long history and fashion world.
For the official release of the Coach Journey App, I created a Storyline and Storyboard, including all video assets and designs. The functionality and idea of the Coach Journey are shared by showcasing a new Coach hire as she develops in the corporate and social world of Coach and revealing the brand’s current transformation in a way that will truly inspire new employees. The street scenes were filmed and edited by Suitespot. In addition, we used archived video footage from Coach's long history and fashion world.
For the official release of the Coach Journey App, I created a Storyline and Storyboard, including all video assets and designs. The functionality and idea of the Coach Journey are shared by showcasing a new Coach hire as she develops in the corporate and social world of Coach and revealing the brand’s current transformation in a way that will truly inspire new employees. The street scenes were filmed and edited by Suitespot. In addition, we used archived video footage from Coach's long history and fashion world.
For the official release of the Coach Journey App, I created a Storyline and Storyboard, including all video assets and designs. The functionality and idea of the Coach Journey are shared by showcasing a new Coach hire as she develops in the corporate and social world of Coach and revealing the brand’s current transformation in a way that will truly inspire new employees. The street scenes were filmed and edited by Suitespot. In addition, we used archived video footage from Coach's long history and fashion world.
For the official release of the Coach Journey App, I created a Storyline and Storyboard, including all video assets and designs. The functionality and idea of the Coach Journey are shared by showcasing a new Coach hire as she develops in the corporate and social world of Coach and revealing the brand’s current transformation in a way that will truly inspire new employees. The street scenes were filmed and edited by Suitespot. In addition, we used archived video footage from Coach's long history and fashion world.
- Stuart Vevers
- Stuart Vevers
- Stuart Vevers
- Stuart Vevers
- Stuart Vevers
Coach employees can track their monthly progress on their personal dashboard.
The progress to the next level in their career is based on the successful completion of the NY Journey assessments for all modules above a minimum score.
Passport stamps can be earned along the way and can be exchanged for special treats like product discounts, event invitations, etc. to keep the incentive high.
Coach employees can track their monthly progress on their personal dashboard.
The progress to the next level in their career is based on the successful completion of the NY Journey assessments for all modules above a minimum score.
Passport stamps can be earned along the way and can be exchanged for special treats like product discounts, event invitations, etc. to keep the incentive high.
Coach employees can track their monthly progress on their personal dashboard.
The progress to the next level in their career is based on the successful completion of the NY Journey assessments for all modules above a minimum score.
Passport stamps can be earned along the way and can be exchanged for special treats like product discounts, event invitations, etc. to keep the incentive high.
Coach employees can track their monthly progress on their personal dashboard.
The progress to the next level in their career is based on the successful completion of the NY Journey assessments for all modules above a minimum score.
Passport stamps can be earned along the way and can be exchanged for special treats like product discounts, event invitations, etc. to keep the incentive high.
Coach employees can track their monthly progress on their personal dashboard.
The progress to the next level in their career is based on the successful completion of the NY Journey assessments for all modules above a minimum score.
Passport stamps can be earned along the way and can be exchanged for special treats like product discounts, event invitations, etc. to keep the incentive high.
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