Audi A1
In 2010, Audi launched its new compact car Audi A1.
Goals
Building anticipation for the European launch of the Audi A1 with a microsite and branded entertainment format: The Next Big Thing. It is set apart from mainstream online video concepts by using the whole range of web and social media channels to extend the narrative perspective. Design of a microsite that uses the car as part of the experience. Integrating the web episodes featuring Justin Timberlake. Customized car generator design/experience.
The platform recorded 185,000 registered users and 40,000 vehicles configured. The production capacity had to be raised by 20% to satisfy advanced orders.
The platform recorded 185,000 registered users and 40,000 vehicles configured. The production capacity had to be raised by 20% to satisfy advanced orders.
The platform recorded 185,000 registered users and 40,000 vehicles configured. The production capacity had to be raised by 20% to satisfy advanced orders.
The platform recorded 185,000 registered users and 40,000 vehicles configured. The production capacity had to be raised by 20% to satisfy advanced orders.
The platform recorded 185,000 registered users and 40,000 vehicles configured. The production capacity had to be raised by 20% to satisfy advanced orders.
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